Avatar 2: Does the Branding Matter More Than the Quality of The Movie?

There have been some big hits at the box office. Eight of the top ten highest grossing films ever made are owned by Disney, and four of which are Marvel movies. This suggests that most people watch films that have a big logo slapped on the front. An example of this was the new Top Gun: Maverick. Would this have done so well if it didn’t have ‘Top Gun’ on it or didn’t star Tom Cruise?

 This bias, however, is not strong enough to overthrow classics such as Titanic, The Lion King, and Jurassic world, all being in the top ten. 

The original Avatar cost $237 million, the sequel costing a whopping $350 million, however the original made more profit relative to the budget (a return of $123.29 for every dollar spent). They could never live up to the standards of the first film, as a few days after the launch of the sequel, the director James Cameron said: ‘Avatar: The way of water will reach $2 Billion in the next few days.’ The over hyping of the sequel set the bar vastly above where it could ever reach.

Avatar: The way of water has, in our opinion, been the latest in the disturbing trend of re-hashing old movies to make a quick profit. Instead of focusing on the story and quality of the movie, they stick to the well-trodden path of old clichés instead of making new blockbusters. However, we as viewers are ultimately contributing to this culture, as we still watch these movies and have sunk into the habit of old comforts and mindless entertainment.

By Luke and Oliver, Y8

Carres Grammar School Newsroom

21 thoughts on “Avatar 2: Does the Branding Matter More Than the Quality of The Movie?

  1. A really great article. I enjoyed the first Avatar, and look forward to watching the second, although I may need a large drink and a few snacks if it’s three hours long!

  2. Great article. Some great points. I definitely think that’s too long for a cinema-I’ll wait until it’s on tv!

  3. Excellent points made totally agree with the article it is an easy way of making profit and is the film going to be a big hit like the first Avatar not so sure.

  4. A great article! I haven’t seen the second Avatar and don’t think I will watch it after your review.

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